The hours of detailing and the quality of each component of the suit jacket is itself a reflection of the personality of the wearer. Each component is carefully hand selected to create the impeccably tailored garment, in the same way its owner hand picks the perfect ingredients that make her life extraordinary. The combination of structure and ease. Firmness and flex. The hours of craftsmanship mirrors the hard work of the wearer. Someone who devotes extra time behind the scenes to improve her own craft: her confidence, her connections and her contentedness.
A true formula for freedom. A freedom that lies in the removal of a daily task - a daily decision - “what to wear?”. To choose a suit, is choosing a formula to reduce that precious mental energy each morning deciding what to wear. A decision that lies in your rituals. Rituals that create an extraordinary life, where one effortlessly finds time and space for moments of joy.
Eupheme’s edit of the suit is to glorify softness. The softness of our bodies that should be celebrated. The softness and ease of life when we flow with the current. The idea that we can also bring softness into situations that require the opposite. With softness, comes freedom, the freedom to play and be led by purpose.