“this is the real secret of life -- to be completely engaged with what you are doing in the here and now. And instead of calling it work, realise it is play.”

Alan Watts

Purpose-led world

In the words of Alan Watts, the 2023 story invites a sense of ‘Play’ into the purpose-led woman’s world, where movement and ease blend into harmony with daily rituals, routines and what we often call ‘work’. We explore the different roles we play, the Maestro - the master of our art, the Storyteller - crafter of words, the Curator - feasting on life. We linger over the moments in the day that bring us back to who we really are, the space in between the meetings, the pauses in the conversations, a deep breath, a belly laugh, and time in movement. 

Powerful and enchanting woman

The intersection of form and movement is at the centre of each design - Eupheme’s soft tailoring and matching sets are made from our signature Australian Ponte di Roma, blended with Tencel fibres from Austria. Each garment is made with impeccable construction, harnessing exceptional and responsible materials. Each story is constructed with a high performing lifestyle in mind, with an uncompromising dedication to making life easier for the working woman with features such as low iron, thermoregulating and machine washability. Eupheme designs for a powerful and enchanting woman, building both an armour and uniform for a fulfilling and gratifying life.  

New neutral hues

Wardrobe staples of black, ivory and navy, now infused with the new ‘Latte’ and ‘Macchiato’ colourways, offering a neutral tone to complement the existing wardrobe pieces. The story is finished with details such as Italian zippers and pellucid Japanese buttons, underpinning the exquisite selection of materials that define each garment.